Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you’re managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
Design Psychology, Nostalgia and Emotion in Enterprise Marketing
Enterprise marketing isn’t just driven by logic or data – it’s powered by emotion. In this episode, Chris Dale, Brand Strategy and Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia and emotional cues shape brand perception in even the most complex B2B environments.
Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and familiarity, and the subtle design decisions that influence brand recall, confidence, and long-term loyalty.
Human-First Marketing and Rebuilding Hammer’s Identity
What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy and Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, and why authenticity outperforms traditional sales messaging in today’s attention economy.
Chris breaks down Hammer’s journey “back to its roots,” revealing how nostalgic design choices were intentionally tied to strategic business goals rather than surface-level aesthetics. From rebuilding brand identity to reconnecting with loyal audiences, he explains how emotion, memory, and behavioural insight shaped the creative direction.