Supporting the school. Bringing creativity to life.
Year-round branding, graphic design, website and marketing support for Footsteps Dance School, alongside creative and digital work for its stage productions.
A dancer’s perspective. A marketer’s contribution.
I’ve been dancing for more than 23 years, since the age of 17, so Footsteps is a community that means a great deal to me.
I’m not a choreographer. My role covers the school’s marketing, including its logo, posters, website, social content and show programmes, alongside practical support with anything digital.
Around productions, that extends into music, video, animation, graphics and stage backgrounds, giving me hands-on insight into the creative preparation behind a theatre show.
One school. A wide creative contribution.
Create a recognisable presence.
Logo design, posters, promotional artwork and social graphics give the school a consistent identity across its everyday marketing.
Keep the school connected.
Website design and build, ongoing updates, social content and practical digital support help communicate the school’s activities throughout the year.
Support the stage productions.
Show programmes, music, video, animation and stage backgrounds extend that creative contribution into the preparation and audience experience of each production.
A recognisable identity. A digital home.
I designed the latest Footsteps logo and brand artwork to give the school a recognisable identity, carrying that visual direction through posters, social content and promotional materials that support its activities throughout the year. I brought the same identity into the website I designed and built, creating a clear digital home where people can find out about the school, with ongoing updates and practical digital support forming part of my wider marketing role.
Giving the school a recognisable presence.
From the first promotion to the final performance.
A digital home for the school, with clear information and updates around its activities and shows.
Keeping the community informed, sharing promotional content and building anticipation around productions.
Bringing the show’s identity, performance information and credits into something audiences can take away.
Preparing music that supports the performance, its atmosphere and the wider production theme.
Creating backgrounds, graphics, video and animation that support the choreography and visual experience.
Understanding what happens behind the curtain.
Supporting shows gives me a practical view of the preparation, creative decisions and collaboration behind a live theatre production.
Working on music, video, animation, backgrounds and programmes helps me understand how individual pieces need to come together for an audience. That perspective carries into my event marketing work, connecting promotion with what people experience when they arrive.
“When the promotion, programme, music and visuals support the same idea, the audience feels it throughout the show.”
Chris Dale
An experience that reaches beyond the stage.
A reason to look forward.
Give dancers, families and audiences a clear sense of the production through its promotion, artwork and communications.
One recognisable show.
Connect the programme, promotional materials and stage visuals around a shared theme and creative direction.
A view of the whole event.
Understand how marketing, digital assets and production preparation work together to shape what the audience experiences.
Want to create one connected experience?
I connect event promotion with creative and digital delivery, bringing an understanding of both the audience journey and the work behind the scenes.