Good marketing
should leave evidence.
The useful question is what changed because of the work – not simply how much activity was produced.
A new chapter.
A familiar name.
Reintroducing a heritage name and building a modern brand platform for the business it had become.
Brand development applied across digital and physical touchpoints.
Brand transformation.
Clearer direction
Positioning, messaging and architecture brought into one connected system.
Digital + physical
The brand translated across communications, environments and customer touchpoints.
Internal + external
Rollout designed to create consistency for colleagues, partners and customers.
Built to evolve
A platform created to support future campaigns, experiences and communications.
Event & experience.
Flagship summit
Enterprise customers
Global vendors
Technology areas
Public event information sourced from Hammer Distribution’s published Enterprise Summit 2025 recap.
Beyond the venue
Build anticipation
Content and communications created awareness ahead of the Summit.
Capture the moment
Social coverage extended the experience beyond the room.
Continue the journey
Follow-up communications kept the conversation moving.
Create longevity
Long-form content helped the event live beyond the three days.
Campaign activity was designed as a connected journey before, during and after the event rather than a one-off burst of activity.
COMMERCIAL SIGNALS
Commercial performance formed part of the post-event review alongside engagement and customer feedback.
Evidence, with context.
I wanted the evaluation to go beyond attendance and engagement, so commercial performance was considered as part of the wider post-event analysis.
Crucially, I treated commercial movement as correlation and influence rather than automatic attribution. Sales relationships, market conditions, partner activity and other factors all shape purchasing behaviour.
Clarity. Context. Trust.
A clear direction.
Make the objective, priorities and standards easy to understand.
The reason behind it.
Give specialists enough of the bigger picture to make good decisions.
Space to contribute.
Let people bring their own expertise, ideas and judgement to the work.
Leadership backed by practice.
Achieved a Distinction in the ILM Level 3 Team Leader/Supervisor end-point assessment. The programme covered leading and supporting people, communication, project delivery and managing performance – complementing my practical experience of direct management and wider team coordination.
Influence is not the same as attribution.
Post-event commercial analysis was considered alongside engagement, customer feedback and wider account activity rather than treated as a single-source measure of success.
Marketing operates alongside sales relationships, market conditions and partner activity. Being clear about those limits makes the evidence more credible and helps turn measurement into better decisions.
“Impact is also leaving behind stronger brands, clearer strategies, better processes and more capable teams.”
Chris Dale
The detail behind the work.
Career & experience
A closer look at my background and responsibilities.
Skills & strengths
The disciplines and capabilities I bring to a role.
Colleague perspectives
Recommendations from people I have worked alongside.
Want to discuss what good marketing should change?
Looking for a senior marketer who connects strategy, creativity and commercial thinking?