A local venue. A stronger visual voice.
Refreshing The Tea Bar identity and creating a flexible creative direction for live music, themed events and everyday venue marketing.
A system built to flex.
“A useful brand system gives creativity somewhere to start, not somewhere to stop.”
Chris Dale
Different events. Different jobs to do.
Energy & atmosphere
Energy, performers and atmosphere take centre stage.
Campaign personality
A stronger campaign personality while remaining recognisably Tea Bar.
Reasons to visit
Clearer everyday communication around offers, occasions and reasons to visit.
Room for partners
Flexible enough to accommodate partners and one-off activity without losing the core identity.
Not another poster... A repeatable direction.
Refresh the identity.
Logo, typography, colour and visual direction.
Create consistency.
Establish reusable approaches for event artwork, social media and print.
Give each event personality.
Allow campaigns to change in tone while retaining enough common DNA to feel recognisable.
From the screen into the venue.
Social
Event promotion
Online graphics
Posters
Flyers
Promotional material
Venue material
Event branding
Customer-facing creative
One venue. Plenty of personalities.
Consistency without
creative handcuffs.
A hospitality venue needs to communicate constantly. If every event looks identical, the marketing becomes repetitive. If every event looks completely different, the venue itself disappears.
The system therefore needed enough consistency to build recognition and enough flexibility to let live music, themed nights and individual promotions have their own character.
Creative direction
at everyday scale.
The Tea Bar is a smaller project than many of the case studies in this portfolio, but that is part of its value.
It shows how brand thinking can improve everyday marketing: not through one enormous launch, but through a system that makes dozens of individual pieces of communication feel connected over time.
Need a brand that works across every touchpoint?
From identity to everyday campaigns, I create a recognisable visual direction with enough flexibility to give each promotion its own personality.