A new brand.
A place to belong.
Building a hospitality brand from identity to launch, then taking it into a second location.
Brand creation & marketing direction
Created the Post Box brand and led its visual identity, positioning, tone of voice and go-to-market approach.
Identity, campaign style, launch planning, social content, local promotions and brand activation across digital and venue touchpoints.
Basingstoke 2025 and Newbury 2026.
Building the original brand, then adapting the launch approach for a second location.
More than a name
above the door.
The Post Box needed an identity that could work across the whole hospitality experience: how the venue looked, how it spoke and how it gave people a reason to visit.
My role connected the brand foundations with the practical work of launch and ongoing promotion, carrying the same direction across social content, campaigns and the venue itself.
One identity.
Every touchpoint.
I shaped the visual identity, positioning, motto and tone of voice, alongside the colour palette and campaign style.
That gave the launch and ongoing marketing a recognisable foundation, from promotional artwork and social posts to the physical venue.
From the idea to the opening.
Create the identity.
Brand identity and visual direction. Positioning, motto and tone of voice. A consistent palette and campaign style.
Build the anticipation.
Launch and go-to-market planning, social and content strategy, and the Newbury pre-launch and opening campaign.
Give people reasons to return.
Sporting-event promotions, local activity and ongoing brand activation across digital channels and venue touchpoints.
Built for the next reason to visit.
Weekly activity, sporting occasions and local promotions brought the brand into everyday communication.
A second location.
The same recognisable brand.
The brand’s next chapter was Newbury. I carried the identity and marketing direction into the second location, including its pre-launch and opening campaign.
The work connected the established Post Box look and voice with a new local audience, then continued through ongoing content and venue activation.
Early attention.
Growing engagement.
Views in the first three months
Followers in the first week
Content interactions
Views in June–July during the World Cup
Figures from the Post Box case study summary. These reflect audience reach and engagement across the stated reporting periods.
Brand strategy that reaches the room.
This project brought together the parts of marketing I enjoy connecting: a clear identity, creative direction, launch planning and the ongoing activity that keeps a brand visible.
It is an example of building the foundations and following them through into real customer touchpoints, then carrying that thinking into a second location.
Have a brand to build?
From defining the direction to bringing it into the world, I connect brand thinking with the work that makes it happen.